Why does my google ranking fluctuate

Continue with your usual SEO activities and they will most likely readjust after a few days or a week or two. Although sometimes it can take longer. However, there are certain cases when it is definitely time to freak out and change your course of action. Put simply, you should freak out if your rankings look like the following and stay like this for three or more weeks :.

A reputable agency will know how to identify what caused the penalty and how to go about fixing it. Algorithmic penalties lead to ranking drops like in the example above , but your pages are still in the search results.

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The best of B2C in your inbox every Monday Sign up now. Toggle navigation Business 2 Community. Twitter Facebook LinkedIn Flipboard 0. Your traffic stats are climbing. The leads are pouring in. Click To Tweet So you proceed with the most natural course of action: You freak out and send an anxiety-ridden email to your team or agency.

Ranking fluctuations like these are a natural part of SEO. Everything Google does is in accordance with its ultimate goal: To provide the best results to the searcher.

Why is this their goal? Now, this might sound scary to you. Fortunately, most of these fluctuations are small adjustments. That way, they can remove you from the rankings and not have to worry about you anymore. Many factors could have caused this change. Here are a few that do: Note: Assume that each of these are discussed with all other factors being equal.

Therefore, a low-volume keyword can fluctuate wildly if, for example, a brand hits the news. For example, many sites go under during Black Friday because they simply cannot accommodate the surge in traffic. This creates a void in search results, causing other sites to rank higher for a brief period of time. When you publish a new piece of content, Google indexes it and figures out how high it should be ranked. Good content will boost the ranking of the rest of your site, while bad content will drag it down.

The subsequent loss of trust from removing old but good content may cause your site to sink a little. In most cases, removing bad content will cause your site to shoot up in rankings after it is reanalyzed and repositioned by Google. Removing bad links can give your search engine ranking a boost while removing good links will make it drop.

Google has to figure out if the new site that just popped up with all of your content is an impostor or not. To get the most reliable estimates of your rankings, you should use multiple tools together. Evaluate your ranking on a weekly or even monthly basis to gain the bigger picture.

Looking at daily performance alone can result in imprecise assumptions about your overall ranking. Read the full Academy article to learn everything about Recover from a Google Ranking drop.

Start Trial. Go to app. Back to overview. Why does my Google rank keep changing so much? Last updated: June 20, While algorithm updates will certainly have an effect on your rankings, experience has shown us the two most common reasons for rankings that keep changing are: Technical issues The competition making moves Technical issues Technical issues will prevent Google from going through a smooth crawling and indexing process for your site.

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