Why is ike crossed out of mike and ike

Whenever the most famous band or celebrity couple decide to call it quits, fans are put in a state of shock. Without many details, consumers were left wondering what had happened between the two and whether there was any chance of reconciliation.

Little did they know, the pair had announced their split in hopes of gaining the attention of new and younger consumers. The campaign, developed by The Elevator Group, aimed to capture consumers between the ages of 13 and By using Facebook as the main social media platform, the story of the split was able to develop over many months while keeping the target consumers involved by posting comments and videos with their reactions.

One year later, the results of the campaign split are in. After a year of some time apart, Mike and Ike have decided to get back together and the brand has grown 7.

In addition to the new flavor, all of the Mike and Ike boxes underwent a redesign -- especially important considering the versions in stores for the past year had either "Mike" or "Ike" crossed out no one said divorce was pretty! To really push the new incarnation of Mike and Ike, there will be billboard ads, radio spots, in-store displays, a relaunched website and more.

But the biggest part of the launch is the Mike and Ike movie trailer that will air on national television starting in early June. News U. Politics Joe Biden Congress Extremism. Special Projects Highline. HuffPost Personal Video Horoscopes. Follow Us. Terms Privacy Policy. A hearty congratulations to Mike and Ike -- we wish them many more years of happiness.

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